Meet our Founder

Kristy Whitford is a hospitality strategist and experience architect known for shaping high-impact wellness, spa, and destination concepts for global brands, private clients, and emerging hospitality platforms. She is the founder of The Hotel Club, a discreet luxury consultancy focused on elevating guest journeys, partnership ecosystems, and experiential design across the hospitality and lifestyle sectors.

With more than two decades of leadership across Forbes Five-Star and internationally recognized properties, including experience within globally respected luxury brands, Kristy brings a rare balance of creative vision, commercial strategy, and operational precision. Her work connects concept, culture, and execution, ensuring each initiative is both emotionally resonant and performance-driven.

She is widely recognized for building strategic collaborations across hospitality, wellness, retail, art, beauty, design, and cultural sectors, translating brand partnerships into meaningful guest experiences and revenue-generating platforms. Her expertise spans wellness development, concept and brand creation, spa strategy, OS&E/FF&E curation, guest-journey architecture, and partnership activation at property and destination scale.

Kristy is equally respected for cultivating purpose-driven team cultures and leadership systems that support excellence, retention, and long-term brand integrity. Her approach blends discretion, insight, and future-focused thinking, guiding clients toward decisions that create measurable value and an enduring legacy.

A trusted advisor and behind-the-scenes force in transformative hospitality environments, she brings clarity, intelligence, and ecosystem-level thinking to every project she leads.